The term “trusted advisor” has become a hot topic in the sales world. Being a trusted advisor is seen as the ultimate role for a salesperson, and thus, people strive to be labeled this coveted term. However, many salespeople don’t entirely know what that means or don’t know how to qualify when you have actually become a trusted advisor. Greg Ward, interviewed by John Golden, explores what a trusted advisor actually is, and how to become one.
This expert sales interview discusses:
- How to create respect
- Avoiding the “authentic self” trap
- Specific techniques for being seen as a trusted advisor
Watch Gregg’s interview given by John Golden of SalesPOP here.
